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LADbible x Playstation 5

Launch Campaign, Art Direction, Digital

Market: UK

Year: 2021

Honours

Commercial Campaign of the Year 2021

Article

I was commissioned by the LADbible Group to create their launch campaign for PlayStation 5.
 
The campaign was mainly focused on their Social Media platforms to give the impression that all their staff have the day off to play the new PlayStation 5 on the worldwide launch date and also run a competition for their audience for a chance to win a PS5 console.
 
The channels which were included in the campaign were: LADbible, SPORTbible, GAMINGbible, UNILAD and UNILAD Tech.

The project won the Commercial Campaign of the Year 2021 at
the Campaign Global Agency of the Year Awards for the 
most sophisticated, creative and effective commercial campaign of
the year. 

24M+
People Reached

500K+
Engagements

100K+
New followers

As part of this campaign, additional designs were created to hype up
the idea that LADbible Group has given the day off to the staff

to play the new Playstation 5.

These images had to feel like they are really coming from the staff, so the need was to look like screenshots from people's WhatsApp groups/ workplace groups and out-of-office emails and Messenger.

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