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LADbible x Playstation 5

Launch Campaign, Art Direction, Digital

Market: UK

Year: 2021


Commercial Campaign of the Year 2021


I was commissioned by the LADbible Group to create their

launch campaign for the PlayStation 5.


The campaign primarily revolved around their Social Media platforms, through static and motion designs, aiming to

convey the idea that all their employees had a day off to enjoy

the new PlayStation 5 on the global launch date.

Additionally, it featured a competition for its audience, offering a chance to win a PS5 console.


The campaign was promoted through the following channels: LADbible, SPORTbible, GAMINGbible, UNILAD, and UNILAD Tech.


The project won the Commercial Campaign of the Year 2021,

awarded by the Campaign Global Agency of the Year Awards,

in recognition of its creativity, sophistication, and effectiveness

as a commercial campaign for that year.

People Reached


New followers

As part of this campaign, supplementary designs were developed to generate excitement about the concept that the LADbible Group had granted its staff a day off

to enjoy the new PlayStation 5.


These designs were intended to convey a genuine, employee-generated feel,

resembling screenshots from individuals' WhatsApp groups, workplace communication,

Out-of-office emails, and Messenger conversations.

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